Sunday, February 13, 2011

MMDA, metro mayors to launch “Metro Ko, Love Ko” program

The Metropolitan Manila Development Authority (MMDA), together with the Metro Manila mayors, national and private agencies and schools will jointly launch on Saturday (February 12) at Taguig City University, a new anti-littering campaign to clear Metro Manila’s streets and waterways of litters and trash.

Under the umbrella of the “Metro Ko, Love Ko!”, the MMDA-led project will promote cleanliness as the indiscriminate throwing of garbage clogs drainage systems and waterways, causing floods during rains.

The “Metro Ko, Love Ko!” program is a comprehensive, multi-sectoral initiative that will promote worthy causes including cleanliness and urban renewal.

“We want to intensify participative and people-centric approaches by involving communities and other stakeholders,” Chairman Francis Tolentino said. “If we proceed with this anti-littering campaign as one, the message we send to the public is that we mean business,” he added.

The campaign will promote the intensified implementation of Republic Act 9003, the Ecological Solid Waste Management Act of 2000, and MMDA Regulation No. 96-009, the Anti-Littering Ordinance.

Since September 2010, the MMDA has apprehended over 21,000 litterbugs in Metro Manila.

MMDA General Manager Corazon Jimenez sees the campaign as a positive and mitigating measure to abate and control flooding by drastically reducing litter along clogged canals and waterways.

“Most solutions to our problems are simple and need not be expensive. Part of the “Metro Ko, Love Ko!” program is an easy and sustainable approach towards effectively addressing Metro Manila’s garbage and flood concerns,” she said.


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