Eco group scores DOT on slogan

An environmental watchdog hit the slogan of the Department of Tourism, saying the catchphrase may turn out to mean the opposite.

The Department of Tourism has launched the new slogan, “Pilipinas Kay Ganda” (Philippines So Beautiful) in an attempt to draw tourists into the country.

But EcoWaste Coalition, a waste and pollution watchdog criticized the DOT’s failure to rid the streets and other places frequented by tourists, of trash.

EcoWaste Coalition president Roy Alvarez said the slogan “Pilipinas Kay Ganda” might become “Pilipinas Kay Pangit” (Philippines So Ugly), “Pilipinas Kay Kalat” (Philippines So Messy), or “Pilipinas Kay Dumi” (Philippines So Dirty) unless the DOT turns serious in solving the perennial problem of garbage.

He said tourists will not be attracted to come into the country, if they will only see trash and litter everywhere they go.

“Our tourism authorities seem to have not noticed the ubiquitous litter making our country unappealing for visitors searching for exceptional places to see, relax and enjoy,” he said.

“For sure, these unsightly sites will not leave positive memories in the hearts and minds of our guests,” Alvarez added.

He said the government should be serious in implementing the recycling of trash for the protection of the environment.

“To emphasize our government’s commitment to waste prevention and reduction, DOT’s campaign logo should also incorporate the ‘chasing arrows,’ the universal symbol for recycling,” he suggested.

The group said the nation’s tourism industry will only have a competitive edge over other Asian countries if the Philippines is clean of trash and tourist attractions and destinations are protected from environmental abuse.

EcoWaste Coalition has earlier asked Tourism Secretary Alberto Lim to implement DOT Memorandum Circular No. 2005-04 declaring 'Zero Tourism Waste as a goal and direction for sustainable tourism and development."

Posted in: DOT on Slogan