Thursday, November 18, 2010

Cigarette butt litter promo denounced

ANTI-TOBACCO advocacy group, Framework Convention on Tobacco Control Alliance-Philippines (FCAP), yesterday denounced the move of Philip Morris Fortune Tobacco Corp., Inc. (PMFTC) to lead a campaign against cigarette butt littering but continues to produce cigarettes.

"It is sheer hypocrisy on their part to continue manufacturing tobacco products that have been causing diseases and deaths to millions of Filipinos," FCAP executive director Dr. Maricar Limpin said in a statement issued with the EcoWaste Coalition.

EcoWaste said the solution offered by the tobacco manufacturer is only "superficial" as it is not the real solution to the problem brought by smoking and cigarette butts.

"The provision of cigarette butt receptacles offers a very superficial and disproportionate approach to the severe health and environmental impacts of tobacco addiction. It misleadingly promotes the notion that it is perfectly alright for the people to smoke as long as they properly throw the butts," said Dr. Leah Primitiva Samaco-Paquiz, EcoWaste Secretary.

Last week, Philip Morris Fortune Tobacco Corp., Inc. (PMFTC) launched its cigarette butt disposal campaign, dubbed BA2D2 as part of its unwavering commitment to reduce its business’ impact on the environment.

Cigarette butts have been found by the Department of Environment and Natural Resources as the second highest pollutant due to the sheer volume of littered cigarette butts.

The two groups also warned local government units (LGUs) from taking part in the campaign as this could violate the Joint Memorandum Circular 2010-01 of the Department of Health and the Civil Service Commission.

The MC prohibits public officials and employees to solicit or accept, directly or indirectly, any gifts, donations and sponsorships from the tobacco industry.

According to PMFTC, more than a hundred BA2D2 cigarette butt receptacles have already been distributed in Tanauan City, Ilocos Sur, Boracay, Baguio City, Makati City, and other strategic areas.

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